How to participate in an exhibition with maximum effect: ITC training in Kyiv

How to participate in an exhibition with maximum effect

The International Trade Centre (ITC) in partnership with the Ukrainian Berries Association (UBA) is organising a one-day training in Kyiv on 6 December on ‘How to participate in an exhibition with maximum effect’. The training is taking place in the framework of the EU-funded project ‘Eastern Partnership: Ready to Trade – an EU4Business initiative’.

The training is led by Shawn Dooley, an ITC expert from the United States, who will explain how to succeed in trade, and what kind of work should be done before, during and after the exhibition. Participants will discuss the ROI value, which illustrates the level of business profitability or losses, considering the amount of investments made.

The Eastern Partnership: Ready to Trade project helps small and medium-sized enterprises (SMEs) to access new markets with a focus on the EU, helping SMEs identify and comply with quality and standards to meet international requirements, linking them with buyers along the value chain, and providing cluster support.


6/12/18, 10:00-16:00


Register online to take part – participation is free.

Contact: 067 487 37 42 or

7/11, Khreshchatyk Str.